Fashion Line Of Wine Trunk Show: Branding Business To Be The Most Memorable Wine Collection.
So you think you've seen it all huh? Guess again my friends. What is this Fashion Line of Wine Trunk Show? I mean, I know what a trunk show is- It's where vendors get an opportunity to showcase their merchandise directly to high end stores. But what does wine have to do with anything?
We spoke with a FrenchBébé public relations representative and this year they are taking their show on the road in front of millions of viewers. A favorite and unrevealed new collection created just for you. Yes, they've admitted they may be pulling out surprise pieces from some of their favorite partners, GUESS, BCBG alike and in addition, even tossing in a few new palettes from BareMinerals. Surprisingly, this trunk show is not about selling merchandise and clothes. It's about revealing a new craft wine collection. Pinot Grigio What? Moscato who? Blue jean what? What the hell? The love for design just happens to be a small snippet of what they have to offer.
Of course, I wanted to know more... and finally got the chance to chat with FrenchBébé. She was kind enough to share how the team was inspired by the idea. Let me tell you this girl is "bad". No one has ever given me a history lesson on trunk shows. She explained how the form of presentation was actually very common back in the days. I was amazed as she explained how trunk shows started before World War II. Manufactures would pack up a hundred things in trunks and take them to say, Nordstrom's in Colorado. The buyer was happy to have the clothes come direct and sometimes invited a few clients to come and look. Soon it got a little formal and more public and here we are today (New York Times, Safire 1998). Now she has an interests in bringing some of that old classic event back because it's simply a great way to connect to people. So before you start posting up pictures of yourself sitting on top of trunks know the history behind it.
Branding can be done in various ways but I must admit. This is one of the most creative ways I've seen in a long time. I'm sure like every other idea because nothing ever remains new, celebrities will flock to copycat the brand in some way or fashion, ironically spoken. Can you blame them? FrenchBébé is proving to be innovative, creative, different a one of a kind wine. The fact that trends come and go "everyone has their own unique style"and FrenchBébé wanting to replicate that speaks volume to who she is and what she wants consumers to know about her.
Visit the site http://www.frenchbebewinecollection.com to shop the collection, find out about upcoming events, join our email list, deals and coupons, learn more about partnerships, stay connected
